You Won't Make a Penny if You Do This...

The second writing sin in this series

The Broken Record…

Welcome to the second issue of the series!

You read the article or see the amazing video or podcast.

You excitedly subscribe and sign up for notifications and allow them into your sacred inbox.

Next thing you know, you’re inundated with CTAs, promotions, affiliate pitches.

Everyday, it’s another shill, another product, another high pressure sale.

You feel like the hapless girl between the two guys in “A Night at the Roxbury”.

You unsubscribe within weeks if not days, swearing that you’ll avoid that person like the plague.

That content creator has committed one of the deadly writing sins: overpromotion.

In the craft of writing, you live and die by the reputation you have here.

The bait and switch: spamming the reader

I’m not talking about the people who make it clear from the get go what they’re going to offer when you sign up. I’m talking about the people who swear up and down that they will provide tips and tricks for whatever it is that they share to attract followers, only to bombard you with spam.

An innocent mistake at best, and misinformed at worst.

There’s an art to marketing and offering products, and it all comes down to timing and knowing your audience (not to mention transparency and respecting the reader’s time).

Disclaimer: I am terrible at self-promotion so I feel a bit disingenuous to be sharing this with you.

Even when I do get a handle of marketing, I have no intention of selling anything that I don’t stand behind.

I only affiliate for products that I can rave about (and have in the past):

Both are excellent toolkits for enhancing the quality of your writing.

(And yes, if you do purchase through these links, I do get a lil sumthin sumthin for it…)

Offer support first and foremost

I may not be the next Seth Godin or Alex Hormozi, but I do know that my mission is to help others like me on this journey.

We’re all here to eventually find that thing that makes us unique and valuable to the world that we can do to help others.

When I do put stuff behind a paywall, it’s to say that I think it’s worth something. Here’s what I mean:

Someday, I’d like to tier better quality writing behind a paid newsletter (which is what Tim Denning recommends).

I’ve been giving out everything that I want to talk about to you for free because it matters that you get something out of coming back to read it every week.

The marketplace is filled with people just like me, but each of us has our own perspectives and life experiences.

One is not enough, and there’s plenty of room for everyone who wants a shot at offering their wisdom and ideas.

It’s taken me years to accept that.

If the market is “saturated” then it must be a good one to get into.

There’s only one you. So if you have something you want to say, then say it.

Build trust, respect, and authority with your readers. Convince them that you know what you’re talking about.

Only then can you offer something that they’ll be willing to buy.

What’s next?

Next week, I’ll share a sin that I’ve been guilty of in the past that has caused many a person to lose interest in what I have to say.

Most can only take so much of it before they leave the conversation or the piece you’ve put your effort into crafting.

Look for it in the next week’s issue.

P.S. Today is Father’s Day in the US.

For those of you who are new fathers, congrats on your first of many.

It only gets better from there. I promise.

For the rest of us daddies, enjoy this day of recognition for your career as a kiddy resort manager and House Elf.

Those of you who play the child role (as we all do), don’t forget to thank yours for their efforts.